AI or Artificial Intelligence has come a long way. It is at the point where hundreds of incredible tools are being created using AI. Gartner reports that by 2025, 75% of marketing leaders will use AI-driven tools to enhance customer experience and optimize their marketing strategies.
So if you’re a marketer and dabble in SEO as well (which marketer doesn’t honestly), this is your time to start seeking AI assistance before your competition leverages it to jump ahead of you.
This blog lists 12 such cutting edge AI tools with specialized applications to cater to many different key areas of marketing, and enlists their benefits and how using them can propel your marketing efforts 10-fold.
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The Benefits of Using AI in SEO and Marketing
Let’s just get over it quickly- Enhanced personalization, predictive analytics, instant market research, automation of manual tasks, and so on. The benefits of AI are endless.
With the usage of AI tools, marketers can gain deeper insights from large pools of data and in a much faster timeframe than manual analysis can ever do. Also, machine learning algorithms are being developed and deployed that can be used in conjunction with Artificial Intelligence to train them in doing specific tasks for specific businesses. This level of personal automation and personalization for businesses is not available anywhere else.
Content creation and distribution has a lot of use for the insights that AI models can offer. Some SEO tools can also generate and optimize content for you after conducting a thorough informational and competitive analysis, making your job as a marketer much easier.
6 Best AI Tools For SEO
- MarketMuse- MarketMus is a content research, optimization, and generation platform. Its main focus is on content strategy. According to MarketMuse, “AI content strategy and planning software that shows you what to write and why”.
MarketMuse performs industrial and competitive analysis to generate a content strategy for you, and then assists in preparing outlines and briefs for content pieces in order to get them to rank better.
It gives you insights into things that your competitors have missed, and helps you optimize your content into the most EEAT (Experience- Expertise- Authority- Trust) friendly content there is on the internet. - HubSpot AI Tools- HubSpot offers a suite of AI-powered tools that enhance marketing, sales, and customer service. Key features include AI-driven email personalization, AI Content Writing, Search Grading, Product Roadmaps, chatbot builders, etc.
HubSpot also provides various AI Optimization tools that integrate really well with their CRM, which is a very popular choice amongst CRM software. Taken together, HubSpot’s suite of AI tools have something for everyone, and their quality and reviews have always been positive.
These tools help marketers by automating repetitive tasks, personalizing content, and providing data-driven insights, which improve lead generation, customer engagement, and overall campaign effectiveness.
- Scalenut- Scalenut is a tool that deep dives into specializing on content. It is an AI powered content engine that generates content outlines and suggests key terms to use in order to optimize content, optimizes SEO and meta attributes, etc. It is an all in one content marketing platform.
Scalenut’s AI analyzes content gaps, suggests keywords, and offers SEO recommendations, boosting organic search performance and ensuring content meets audience needs. They have positioned themselves as the one-stop solution for all content marketing needs, with tools such as Link Manager, Traffic Analyzer, Keyword Planner, etc.
- ClearScope- ClearScope is an AI-powered content optimization tool that helps improve content relevance and SEO performance. It analyzes top-ranking pages for specific keywords, providing recommendations for content improvements and keyword integration.
ClearScope assists marketers in creating comprehensive, search-friendly content that ranks higher in search results and meets user intent. It saves approximately 2 hours of optimization per article, and its performance has got some of the topmost reviews in the industry.
- Localo- Localo is the one stop solution for local SEO. Local SEO is the practice of optimizing your business listing and social fronts in order to generate local attention and capture a larger market share in your business’ vicinity. It is a very important aspect of SEO for stores and shops.
Localo specializes in AI-driven local SEO solutions. It helps businesses optimize their online presence for local searches by managing local listings, monitoring reviews, and tracking local search performance. Marketers can use Localo to enhance their visibility in local search results, attract nearby customers, and drive foot traffic to physical locations.
- LinkWhisper- LinkWhisper is a wordpress plugin tool that focuses on internal linking. Internally linking to your website’s other resources is extremely important for optimizing site structure and crawlability. For businesses whose website has reached a large database of resources, manually keeping track of internal linking and updating it manually is an impossible task.
LinkWhisper analyzes content to suggest relevant internal links, enhancing SEO by improving site structure and user navigation. Marketers and SEOs use LinkWhisper to boost page authority, improve user engagement, and support better search engine rankings through effective internal linking strategies.
6 Best AI Tools for Marketing
- ChatFuel- ChatFuel is a chatbot development platform that uses AI to create and manage conversational bots for Facebook Messenger, WhatsApp and other platforms. It offers features like automated responses, lead generation, and customer support.
Marketers use ChatFuel to engage users with personalized interactions, automate customer service, and drive conversions through interactive experiences. It is especially useful for ecommerce stores to manage orders, provide details, and answer queries. They can also be used to manage appointments and qualify leads, and it directly integrates with many CRMs. - Jasper AI- Jasper in an all in one AI Copilot for marketing teams. With features such as AI assisted communication, SEO Optimization, AI Content Generation, Social Media Marketing, etc., Jasper can take care of all marketing needs, and it also provides analytics and insight data in order to further marketing efforts.
Jasper specializes in content creation. It generates blog posts, marketing copy, and social media content based on input prompts. Jasper AI improves content productivity and consistency, assisting in content creation and SEO optimization. Jasper deeply cares about your brand voice, and applies it to the generated content, making it feel natural and more consistent. - HeadLime- HeadLime is an all-in-one copywriting tool for businesses. It generates carefully crafted market copies optimized to convert. It provides tools for generating ad copy, email subject lines, and landing page headlines that resonate with target audiences.
HeadLime saves a lot of time for businesses who want copies that convert, but cannot afford the time to dive deep into copywriting. Not only that, HeadLime assists in content creation for blogs as well, although it is a more powerful tool for marketing copy generation.
- FullStory- FullStory is a behavioral analysis tool that provides deep insight into user behavior on a website. It tracks user interactions, identifies friction points, and provides detailed analytics. Marketers and SEOs benefit from FullStory’s ability to understand user journeys, improve website UX, and optimize conversion rates by addressing usability issues and enhancing overall user experience.
It helps website owners capture specific intent and frustration signals to increase conversion rates by introducing user-specific discounts, detect and deter bad user agents, etc. It is a comprehensive tool to get granular information to optimize landing pages, and model a high converting user experience.
- ChatGPT- Every marketer in the current generation has used ChatGPT at least once. If a single best recommendation had to be made off of this list, it would be Chat GPT. ChatGPT is a generative algorithm that can answer any of your queries. This means that by designing effective and creative prompts to give to it, it can handle everything.
ChatGPT has made research considerably simpler for marketing teams, and marketers can leverage ChatGPT to automate customer interactions, generate marketing copy, and enhance user experiences through natural language processing. It is truly a one stop solution to getting your marketing queries answered.
- Predis.ai- Predis.ai is a complete suite of tools powered by AI that are designed to boost your social media efforts and provide a firm helping hand. It provides insights into the best times to post, content trends, and audience preferences. Predis.ai can be used to enhance social media strategies, increase engagement, and tailor content to meet the interests of their target audience.
It offers tools such as video generation, publishing and analytics for social media, copy generation for social media, and covers all aspects of social media such as videos, posts, slides, stories, and even reels and ads. It is supposed to completely transform your social media efforts into a buzz-generating powerhouse.
Conclusion
One thing to keep in mind is that AI tools can only optimize and assist your marketing efforts. If you leave everything up to AI, you will never be able to have satisfactory results. This is because consumers and website visitors are human and you need to have human insights to know how to best appeal to them. However, once you learn how to leverage AI in tandem with your own insights and knowledge, that is when you are best positioned for success.
At Mohit’s SEO Training, we provide an exhaustive hands-on SEO course to make you job-ready. Rather than focusing on the theory, we ensure teaching you the practical applications of SEO. Along with the Advanced SEO Training in Bangalore, we are an Organic SEO Consulting Company as well. If you are looking for a full proof SEO Strategy for your business, do contact us.
FAQs
What is the best AI tool for SEO?
In the large pool of AI SEO tools, the obvious winner is ChatGPT. It can generate meta titles and text for you, it can reduce hours of research into mere minutes, and it can handle pretty much everything you throw at it. It’s a dynamic answer generation engine that can access all information anywhere, and learn from it, so you always know that you’re in safe hands.
What AI can I use for marketing?
HubSpot is a great AI tool for usage in marketing. They provide a suite of AI tools for research, analytics, and even generation of content. HubSpot CRM has been a premier CRM in the industry, and when coupled with its AI tools, you can gain the greatest insights to push your marketing efforts.
What is an AI marketing tool?
An AI marketing tool is a tool that leverages the machine learning and information scraping capabilities of Artificial Intelligence to assist in marketing efforts.
What is one best use or example of AI in SEO and marketing?
Vinna AI is an AI marketing tool that generates personalized videos for every contact in your outreach campaign, leveling up personalization and driving better results. Personalization is key in cold outreach campaigns, and what better than a personalized video?
