What Is Classified Submission In SEO: Everything You Need to Know 

Classified Submissions in SEO refer to the practice of posting advertisements or business listings on classified ad websites to promote products, services, or offers. These ads typically include a business description, contact details, and a backlink to the company’s website.

What Is Classified Submission in SEO?

Before one learns more about what classified submissions are in SEO, one must understand what classified ads are. Classified ads (advertisements) are small, text-based advertisements that are typically categorized into different categories that one may find in newspapers, magazines, newsletters, etc. These classified ads in SEO provide general information about a product endorsed or sold by a business, allowing these businesses to connect with potential buyers.

Now that we have entered the digital age, classified ads can be found on different websites. Classified ads in SEO involves creating short, informative advertisements typically posted on third-party platforms.

Classified ads in SEO usually include links that direct customers to a business’s website, which gives them more information about the product/service they seek.

Some of the advantages include increased traffic, more brand awareness, higher revenues, targeting marketing, etc. It is a valuable tool in SEO and enhances online presence.

Importance of Classified Submission in SEO

1. Improves Backlink Profile – Builds backlinks that contribute to the website’s domain authority.
2. Increases Website Traffic – Drives referral traffic from users browsing classified platforms.
3. Boosts Local SEO – Helps improve visibility in local search results by targeting specific regions.
4. Enhances Brand Visibility – Increases exposure by listing products and services on high-traffic platforms.
5. Supports Indexing and Crawling – Frequent submissions on classified sites signal search engines to crawl and index your website faster.
6. Cost-Effective Marketing – Many classified platforms offer free submissions, making it an affordable SEO strategy.
7. Generates Leads – Attracts potential customers looking for relevant products and services.
8. Improves Online Reputation – Having consistent and informative classified listings across platforms builds trust and credibility.
9. Promotes Seasonal Offers and Discounts – Businesses can use classified sites to promote time-sensitive offers to a broader audience.
10. Diversifies Off-Page SEO Efforts – Strengthens the overall SEO strategy by complementing other off-page activities like directory submissions and guest posting.

How to Do Classified Ads Submission?

This method is beneficial for increasing online visibility and can be categorized into offline and online submissions. Here are the steps through which one can efficiently do classified ads submission:

• Gathering of information: The information or content that has to be posted as an ad needs ample research to ensure that it is compelling, clear, and concise.

• Choosing the right platform: Appropriate classified submission websites for SEO that cater to a business’s target audience must be selected. Platforms with high traffic should be prioritized.

• Selecting appropriate categories: After gathering information and choosing a platform, one must choose the most appropriate category and sub-category. This ensures that the product reaches the right audience and is easier to find.

• A catchy title: The title should be engaging, catchy, and very informative. Since the word limit is less, one must think of a catchy title to catch anyone’s attention.

• Concise description: A clear, compelling, and concise description of whether the product/service should be prepared, focusing on the appropriate keywords.

• Including links and eye-catching visuals: Adding appropriate links would help customers learn more about the product/service they are searching for. Attractive visuals, like images of a product, may also positively influence engagement.

• Promoting the Ad: Posting about the ad on social media or among one’s social network may increase its reach and drive more engagement for the product/service.

• Monitoring and Updating: The classified submissions must be updated to appear relevant.

What Is the Difference Between Classified Submissions and Business Listings?

Although the general idea behind these two may appear the same, here are some key differences between Classified Submission and Business Listing:

Popular Classified Submission Sites for SEO

Here is a list of some popular classified submission websites for SEO:

Do Classified Submissions Work in 2024?

Yes, they do! 

Classified submissions remain as effective and popular as they were when they first started. They serve as an important tool for businesses and individuals to promote their products and are still much sought after, even in 2024.

Since classifieds platforms are known for being user-friendly, they enhance visibility and connect buyers with sellers. In a way, classified websites are like product catalogs in magazines, where a user can scroll through the varied options provided.

Is Classified Submission Worth It In 2024?

Classified submission is still worth it in 2024 for various reasons, some of which include:

• Classified ad websites provide backlinks to a business’s website, which improves search engine rankings.

• Posting ads on classified websites improves brand awareness among buyers and customers. This is important for new businesses that want to promote or sell their products or services.

• Targeted traffic will likely convert into leads compared to the usual website visitors.

• One can achieve it with minimal effort since it does not require advanced technical knowledge.

Benefits of Classified Ads in SEO

Here are some benefits of classified ads in SEO:

• It increases traffic to a business’s website, which helps attract new customers and ultimately increases visibility.

• Many classified ads are cost-effective, and some are free. They are highly budget-friendly for new businesses looking to promote more without spending a considerable amount of money.

• Classified ads are not limited to a particular place and have a global reach.

• Since many classified ads allow backlink generation, they enhance search engine rankings by improving domain authority.

How Can Mohit’s SEO Training Help With SEO?

If you’re a business owner looking to scale your organic marketing efforts with highly-effective B2B SEO strategies like classified submissions, Mohit’s SEO Training is the one-stop shop for all your needs. 

We provide advanced level SEO training & SEO consulting services for small businesses across the world. We’ll not only help you leverage SEO as an effective channel for business growth, but also optimize your online presence as per your long-term marketing goals. 

FAQs

1. Which is the best classified site in India?

There are a variety of classified sites available in India. However, it depends on a user’s specific needs and preferences. Some popular choices are:

• OLX India: OLX India is a popular classifieds platform that allows users to buy/sell a variety of products/services in varied categories. It enables users to post ads for free and promotes secondhand trading, which ultimately contributes to the local economy.

• Quikr: Quikr is India’s largest classifieds platform, allowing businesses to sell/buy products/services. It operates through a website and a mobile application and is a popular choice among Indians due to its friendly user interface.

• Sulekha: Sulekha primarily focuses on services related to home and has a substantial user base, making it a popular choice among Indians.

• Click.in: Click.in is preferred for the wide range of products/services available on the website. It is designed to facilitate local transactions and caters to a diverse audience.

• Facebook Marketplace: Facebook Marketplace allows users to buy/sell items locally. This has become a popular alternative because it is also a form of social media that is easy to use and user-friendly. 

2. What are the different types of classifieds?

Classified advertisements may vary in nature and by what a user wants. Some of them are:

• Employment & Recruitment: These ads are used by companies to look for potential candidates to fill up job openings. A person looking for employment may also post an ad to look for a job.

• Housing & Property: This category is for people/businesses looking to rent, sell, or buy a property. Landlords and Real Estate Agents commonly use this.

• Matrimonial: These are used to seek prospective partners and often include personal details about the person or what they desire.

• Obituary: Families use these ads to announce loved ones’ passing and provide details for memorial services.

• Legal & Public notices: These ads are used for legal announcements like court proceedings and other public information mandated by law.

• For-Sale: These ads are put up for a wide range of products, including electronics, furniture, vehicles, accessories, services, etc. They help sellers reach potential buyers and vice versa.

• Business & Services: These ads include various services provided by companies.

• Announcements: These include personal announcements like name changes, lost and found items, etc.

3. What is classified submission in off-page SEO?

Classified submission in off-page SEO is a technique that involves posting ads on different classified websites to promote a business or service. The main and purpose is to gain backlinks to your website, which drives more traffic and essentially improves search engine rankings.

4. How do you promote classified ads?

There are many ways by which classified ads can be promoted, some of which are:

• Social Media: By leveraging Social Media, Promoting classified ads on social media accounts helps drive more engagement, as social media has become a popular tool in advertisement.

• Utilizing Cost-Effective Advertising: A limited budget can hinder properly advertising a person’s/business’s services/goods. Cost-effective advertisements, like posting on social media, are mostly free and ultimately help reach the desired audience.

• Interaction with Potential Customers: This allows users to connect with sellers/buyers, and positive interactions can lead to repeat visits.

• By offering Promotions and Discounts: Lucrative deals and offers can attract new customers while the old customers will have more incentive to buy/seek the service again.

Classified submission is a valuable off-page SEO technique that drives traffic and increases brand visibility. High-quality content and ads are the key to getting the most SEO benefits.

Mohit Verma

I am an experienced professional with 9+ years of experience in Search Engine Optimization. I am on a mission to provide industry focused job oriented SEO so the students/mentees can get their dream SEO job and and start working from day 1.