The Google SpamBrain update serves as a reminder that website owners must prioritize quality over quantity regarding link building. The Google SpamBrain Update is a significant step towards eliminating link spam and improving the quality of search results. As an SEO professional or website owner, it’s crucial to understand the impact of the Google December update and take steps to ensure your website complies with Google’s guidelines on link building.
You can attract natural and valuable SEO links over time by producing high-quality content, improving user experience, and promoting your site using appropriately tagged links. Webmasters try to find shortcuts to get some unnatural links. Google considers these unnatural links spammy links and it tries to neutralize any benefit these webmasters getting from that link.
Understanding Google SpamBrain Update
Google regularly launches algo-updates to ensure its users get the best useful and informative results. It does so to provide an excellent user experience. The latest seo update is in line with the same strategy.
SpamBrain is a machine learning system that Google uses to detect spammy links, sites buying links, and areas used for passing outgoing links. With this update, Google can also detect sites that pass outgoing links. Google’s goal is not to penalize websites but to neutralize spammy links and not count them. This means that websites with spammy links may lose rankings and traffic, but they will not necessarily receive a manual penalty from Google.
To implement the update, Google identifies and neutralizes spammy links found on a website. When Google detects a spammy link, it may no longer count the link towards the website’s ranking. Additionally, any credit passed by unnatural links may be lost. Google’s efforts around link spam have been to ignore and not count spammy links since Penguin 4.0, which was released in 2016.
The Impact of Google SpamBrain Update
The google December spam link update affects all languages and may impact different types of websites. This includes e-commerce, news, and personal blogs. Website owners must ensure that their links are natural and follow Google’s webmaster guidelines. If a website has spammy links, the update may result in a loss of rankings and traffic.
Spammy links are links that violate Google’s guidelines. This includes links from low-quality websites, irrelevant websites, and websites with a history of spamming. These links can harm a website’s rankings and traffic. In contrast, natural links are links that come from high-quality websites. Moreover, they are relevant to the content on the website.
While the spambrain update aims to neutralise spammy links, it is crucial to note that it may also impact websites with legitimate links. In this case, website owners can request a reconsideration from Google. Another option is to file a disavow request to disavow spammy links that may be harming their website.
What to Do If You Are Impacted by Google SpamBrain Update
If a website is impacted by the Google SpamBrain update, reviewing backlinks and disavowing any spammy links is crucial. You must also follow best practices to ensure compliance with Google’s guidelines. This includes producing high-quality content and improving user experience.
To disavow links, you must create and submit a list of spammy links to Google. Google will ignore those links and not count them towards the website’s ranking. However, you must ensure that the disavow file only contains spammy links and not legitimate ones.
You should also focus on producing high-quality content that attracts natural links over time. High-quality content can be in the form of blog posts, infographics, videos, and other types of content that provide value to the website’s audience. In addition, improving user experience can involve enhancing website speed, navigation, and mobile responsiveness.
Monitoring website traffic and rankings are crucial to identifying potential issues or drops. You can use tools like Google Analytics and Search Console to monitor website traffic, rankings, and backlinks. By identifying problems early, you can take the necessary steps to recover from the update and regain website rankings and traffic.
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Mohit Verma is an experienced professional with 9 years of experience in Search Engine Optimization. He has worked with many brands such as Bank of Baroda, 1boxoffice, and Ozonetel. He is on a mission to provide industry focused job oriented SEO and Google Ads Training, so the students/mentees can go and start working from day 1.